Wonder Girls, Sony Ericsson’s New Digital Brand Embassadors

Mar 9, 2010 by Kenny    12 Comments    Posted under: Wonder Girls  ■  44 views

South Korean popular girl group, was announced as the new “Digital Brand Embassadors” at the Sony Ericsson’s Regional Media Launch Event held in Singapore, this aftternoon. At the media event, the girls talked about their experiences on using the new Xperia by Sony Ericsson.

“We will be using digital brand ambassadors and are working on several campaigns with them and today we are announcing one of them – digital dance contest. So users can simply video shoot themselves dancing, upload and the videos would be judged by public and digital brand ambassadors. We would like to introduce our digital brand ambassadors….”

Sony Ericsson’s new theme “Evolve’ new portfolio, ‘Engage’ new partners, and ‘Excite’ the consumers” generally tries to create a better user experience for its consumers. With the launch of Xperia mobiles, consumer can expect more, such as getting exlcusive contents with partners like MTV.

Do anticipate for it.

{source: VR-Zone.com}